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Integrate Middle East Summit

Integrate ME

Fireside Chat: Harnessing the Power of Digital Out-of-Home (OOH) in the Modern Marketing Mix

22 May 2024
Integrate Middle East Summit Stage
  • How can digital OOH be integrated with online and mobile marketing campaigns to create a cohesive cross-platform strategy? 

  • Measuring the effectiveness of digital OOH campaigns, including foot traffic analysis and conversion tracking 

  • Examples of digital OOH advertising that leverage dynamic content, real-time updates 

Eamon Sallam, Chief Operating Officer - Elevision Media
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