Virtual reality museum tours and personalised digital signage - How AI and IoT are shaping next era of Pro AV

Right now, the world of professional audiovisual (Pro AV) is undergoing a massive transformation. Once limited to simple displays and sound systems, Pro AV is now becoming a more sophisticated, intelligent ecosystem driven by the twin engines of artificial intelligence (AI) and the Internet of Things (IoT). These cutting-edge technologies are not merely enhancing existing systems but are fundamentally changing how we design, deploy, and experience AV solutions.

Shift to Intelligent AV

For years, Pro AV solutions has been focused on delivering high-quality audio and visual experiences. However, the industry is now pivoting toward developing intelligent, adaptable systems that are responsive, adaptive, and predictive. Thanks to AI and IoT, AV systems are no longer static. They are becoming smart and interactive, capable of transforming user experiences.

AI: Smart Brain Behind AV Operations

AI is revolutionising Pro AV by adding a new level of intelligence that makes AV systems more responsive and efficient. Here is how AI is making an impact:

• Automating tasks – AI is streamlining operations by automating tasks that were previously dealt with manually. For instance, in environments such as conferences or other live events, AI can handle functions like camera tracking, speech recognition, and content moderation, freeing up human operators and enhancing efficiency. Here, cameras can automatically follow the speaker in a meeting, and a digital signage system can adjust content based on audience demographics.

• Enhancing User Experience – AI empowers systems to understand audience behaviour and preferences, delivering customised experiences and optimising AV settings. For example, AI can adjust settings like audio levels in a room based on the number of people or suggest relevant content on a digital display.

• Predictive Maintenance – AI also aids in predictive maintenance. By analysing sensor data from AV equipment, AI can predict potential failures before they occur, minimising downtime. This approach ensures that the systems run smoothly and efficiently, particularly in critical situations.

• Voice Control and Natural Language Processing – Voice Control is making AV systems more user-friendly. Thanks to Natural language processing (NLP), users can now interact with AV technology using everyday language. AI-powered voice control makes AV systems easier and more intuitive.

Iconic Dubai hotel, the Burj Al Arab employs AI-powered AV systems to allow guests to control room settings (lighting, temperature, entertainment) via voice commands or mobile apps.

AI is also used to enhance visitor experiences at cultural sites including the Giza Pyramids in Egypt through interactive tours, augmented reality (AR), and AI-driven AV systems.

IoT: Connecting the Ecosystem

While AI drives intelligence, IoT is the infrastructure that connects all AV devices and systems. By linking devices over a network, IoT creates a seamless, interconnected experience. Here is how IoT is transforming Pro AV:

• Remote Monitoring and Management - IoT enables remote monitoring and control of AV systems from virtually anywhere in the world. This is especially valuable for large or geographically spread-out deployments. With IoT, AV professionals can ensure systems are operating optimally, even from afar.




• Data-Driven Insights - IoT devices generate vast amounts of data that can be analysed to improve performance and user experience. By tracking usage patterns, system performance, and even audience behaviour, IoT allows AV systems to adapt and optimise based on real-time data. This helps improve system configurations and overall user experience.




• Seamless Integration - One of the most exciting aspects of IoT is how it integrates AV systems with other building systems like lighting, HVAC, and security. This creates a unified, smart building environment where all systems work together to enhance comfort, efficiency, and security.




• Enhanced Collaboration - IoT also plays a critical role in improving collaboration. Devices within meeting rooms and conference centres can communicate with one another, initiating actions based on room conditions. For instance, occupancy sensors can automatically start a video conference.

Real-World Applications of AI and IoT in Pro AV

The combination of AI and IoT is already having a profound impact across various industries.

Corporate Environments: AI-driven video conferencing, smart meeting rooms, and dynamic digital signage are reshaping the way businesses communicate and collaborate, enhancing productivity and engagement.

Education: AI-enabled lecture capture systems, interactive displays, and personalised learning experiences are transforming how educational content is delivered and consumed, benefitting both students and educators.

Retail: In retail, AI-powered digital signage, immersive customer experiences, and personalised product recommendations are driving sales and improving customer engagement.

Entertainment and Events: AI is revolutionising live event production by enabling immersive experiences and providing personalised entertainment systems, creating unforgettable moments for attendees.

Healthcare: AI and IoT are enhancing healthcare services with telemedicine, remote patient monitoring, and digital signage improving patient care and operational efficiency.

The Future of Pro AV

The integration of AI and IoT is not just a passing trend but a fundamental shift in how the Pro AV industry will evolve. As these technologies continue to advance, we can expect even more innovative applications that will redefine how we experience AV systems.

Across the MENA, IoT-enabled Pro AV systems were used at Smart Stadiums in Qatar at the FIFA World Cup 2022 to enhance fan experiences, manage operations, and ensure security. For example, IoT sensors integrated with AV systems provided real-time data on crowd movement, temperature, and lighting, which were used to optimise stadium operations.

In Dubai, The Dubai Mall uses IoT-connected digital signage to display personalised content based on visitor demographics and preferences, enhancing the shopping experience.

The future of Pro AV is intelligent, connected, and personalised. By embracing AI and IoT, the industry will deliver solutions that not only optimise performance and efficiency but also provide more immersive, dynamic, and meaningful experiences for users. These technologies will enable AV systems to assess, adapt, and respond to the needs of users in real-time, creating smarter, more intuitive environments across all sectors. As we look ahead, the potential for innovation in Pro AV is endless. The fusion of AI and IoT will lead to more seamless, interactive, and powerful AV solutions that can adapt to the needs of every user in every environment.