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Integrate ME
15 Mar 2024

Evolving technology trends: How is AV over IP impacting key industries in the Middle East?

Evolving technology trends: How is AV over IP impacting key industries in the Middle East?
How is AV over IP impacting key industries in the Middle East

The Middle East has been a growing hub for technological innovation in recent years, with several breakthroughs in several fields, including artificial intelligence (AI), IoT smart building, and smart cities. AI, which is used by a majority of countries in the Middle East, uses a network of sensors and cameras to facilitate real-time monitoring, analytics, and decision-making, thereby improving efficiency and accuracy. Several AI-powered systems have been implemented by the Dubai Roads and Transport Authority (RTA) to enhance traffic flow, lower accident rates, and deliver more effective public transportation services. Thanks to these advanced sensors, the RTA's AI-powered traffic management systems can monitor traffic conditions in real time and adjust traffic signals accordingly. *


One such technology that is making significant strides in the region's tech landscape is Audio-Visual (AV) over Internet Protocol (IP). With a significant impact on the Middle East's technology ecosystem, this technology is revolutionising the delivery, management, and consumption of audio and video content. Audio-Video over Internet Protocol, or AV-over-IP, is transmitting control, video, and audio signals over network cable infrastructure, such as WAN, LAN, or the Internet. In contrast to a traditional audio-visual environment, AV-over-IP uses common network equipment to switch and send audio-visual signals. 


Based on a recent analysis by Market Reports World**, the global AV-over-IP market is expected to grow significantly over the next five years. While the global AV-over-IP market was valued at USD 4533.36 million in 2022, it is projected to grow at a compound annual growth rate (CAGR) of 58.38 per cent to reach USD 71552.09 million in 2028. 


The Middle East's shift to AV over IP technology is accelerating digital transformation in a variety of sectors, including entertainment, hospitality, healthcare, and education. Universities and educational institutions are using AV over IP solutions in the field of education to establish immersive learning environments, enable remote schooling, and improve student-teacher collaboration by enabling the seamless delivery of high-quality audio and video content.


By utilising AV over IP technology, the healthcare industry is also able to provide telemedicine services, improve professional communication, and streamline patient care. Healthcare educators can use AV tools like video conferencing and interactive whiteboards to provide engaging, interactive training sessions to students and professionals. Likewise, one of the most significant applications of AV technology in healthcare is telemedicine services. AV tools such as video conferencing and screen sharing allow healthcare providers to conduct remote consultations with patients, facilitating reliable healthcare at all times.  


Likewise, the hospitality industry in the Middle East has adopted AV over IP technology to improve customer experiences, expedite operations, and set themselves apart in a highly competitive market. Hotels, resorts, and entertainment venues are widely implementing AV over IP solutions to provide personalised content for entertainment, enable interactive guest experiences, as well as enhance guest communication via digital signage and video conferencing.


Another industry that has embraced the technology is the entertainment business. The entertainment industry in the Middle East is also transforming due to the rapid adoption of AV over IP technology. Media companies, content creators, and broadcasters are using AV over IP solutions to simplify content creation, distribution, and delivery, allowing them to cater to a larger audience and deliver high-quality audio and video content across multiple channels. 


Overall, one cannot overstate the impact of AV over IP on the evolution of the Middle East's technology landscape. Using this technology, companies across a wide range of industries have the ability to increase productivity, foster improved collaboration, and provide their stakeholders and consumers with engaging experiences. With the Middle East continuing to embrace digital transformation, AV over IP technology will remain an essential driver of innovation and growth in the tech ecosystem, making it a top highlight at the Integrate Middle East 2024 conference, which is set to take place in Dubai, from May 21 to 23, 2024. 




Reference links:

* AI Systems from RTA - Role of AI in Digital Transformation Dubai. (

** Market Reports World -