Skip to main content


Integrate ME
11 Sep 2023

Dubai goes to the opera with d&b audiotechnik

Dubai goes to the opera with d&b audiotechnik
Dubai goes to the opera with d&b audiotechnik
UAE:  d&b audiotechnik has announced a major new strategic partnership with Dubai Opera. The new arrangement will see d&b audiotechnik become an Official Technology Partner for the venue, which will adopt the immersive audio technology of d&b Soundscape for its Studio venue.

Opened in 2016, Dubai Opera is a multi-format performing arts centre, hosting a wide programme of performances and events ranging from theatre, opera and ballet, to concerts, conferences and exhibitions. This new partnership with d&b audiotechnik, which was unveiled at a Dubai Opera official press conference by Dr Paolo Petrocelli, head of Dubai Opera, alongside representatives from Dubai’s Department of Economy and Tourism, Dubai Culture and UNESCO, is one of several new initiatives designed to ensure the venue’s continued role as a cultural hub for the region’s arts, entertainment and creative education.

By embracing technological innovation in this way, Dubai Opera aims to broaden its artistic horizons, ensuring its place as an indispensable performance destination for the Middle East. “As we embark on the new season, we are filled with immense pride in the remarkable artistic diversity that characterises our line-up of performances and productions, catering to the entire community and bringing together prestigious companies and celebrated artists from around the world onto the stage of our exceptional venue,” said Petrocelli.

“d&b audiotechnik is honoured and excited to become the Official Technology Partner for Dubai Opera,” said Brad Maiden, VP of business development, d&b Middle East. “This partnership elevates Dubai Opera and d&b audiotechnik as industry leaders when it comes to experiential performance, technical innovation and developing performing arts in the Middle East. The installation of d&b Soundscape into the Dubai Opera Studio provides local and international artists with an exceptional immersive sound system, and the audience with the full aural sensory experience through our signature d&b quality of sound.”

Amnon Harman, CEO of d&b audiotechnik, commented: “Our partnership with Dubai Opera is driven by a strong set of mutual goals: Our willingness to explore new technological frontiers to experience a multitude of artforms, our commitment to the development of the Middle East performing arts industry into a sustainable industry that is globally recognised as fostering the very best talent – and, importantly, our combined sense of unity and togetherness, working as one team – at d&b, we call this ‘Wir-Gefühl’.”

The adoption of d&b Soundscape in the Dubai Opera Studio will be implemented in time for Dubai Opera’s forthcoming 2023/24 season of performances.


Source: Pro AVL MEA