integrateme

Integrated Marketing is a holistic practice that takes a multi-disciplined consumer centric approach to achieve greater effectiveness and efficiencies in marketing.

Achieving a competitive advantage marketers need to understand and implement Marketing Mix Modeling. Most sophisticated brands in the world are using marketing mix modeling to guide their marketing investment allocations.

The building blocks of experience are the perceived value to the end user across all marketing assets. Value builds experience, there has to be something in it for the end user if you want them to participate or engage in the experience.

Is marketing leading marketing tactics or are the tactics leading the marketing. With the prevalence of multi-channel marketing, it does seem like the tactic is leading the marketing.

Integrated marketing's focus is to deliver a succinct relevant message that resonates across all marketing channels and builds on the synergies that exist between assets. The end result is higher ROIs than a standard linear marketing approach. The world doesn't operate in a linear fashion so why do most marketing campaigns? Communications are in fact multifaceted, multi-step and multi-directional. Opinion leaders talk to each other. Customers talk to opinion leaders and they talk to each other.

1) Translate Marketing Strategy into technology, Translate Technology into Marketing Strategy.

2) Disseminate Data and Technology across the entire organization, allow the silos of an organization to share and communicate with one another

3) Merge Marketing into Technology and across the entire organization and consumer base; combine all assets human capital and marketing collateral for a synergistic effect. The Brand needs to live everywhere.